SaaS
Monthly recurring revenue
$184,320
Net new MRR of $10,780 this month. Expansion revenue reached a record $3.9k.
ARR
$2.21M
2.0× last year
Active subscriptions
3,842
+212 this month
Customer churn
1.9%
−0.3 pts vs Sep
ARPA
$47.98
+$1.12 vs Sep
MRR · last 12 months
+90%
MRR movement
New, expansion and churned MRR by month
New
$9.2k3.4%
Expansion
$3.9k8.3%
Churned
−$2.3k7.2%
Net new MRR
$10.8k7.8%
Plan distribution
Share of MRR by plan
Starter
$19 / mo · 1,512 subs
$28,728
MRR
Pro
$39 / mo · 1,684 subs
$65,676
MRR
Business
$79 / mo · 560 subs
$44,240
MRR
Enterprise
Custom · 86 subs
$45,676
MRR
Trials started
412
Trial to paid
24.6%
Upgrades
41
41 Pro customers upgraded to Business this month (+$1.6k MRR).
Cohort retention
Share of customers still subscribed, by signup month
| Cohort | Customers | Month 0 | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 |
|---|---|---|---|---|---|---|---|---|---|
| Mar 2026 | 412 | 100% | 91% | 84% | 79% | 75% | 72% | 70% | 68% |
| Apr 2026 | 438 | 100% | 90% | 83% | 78% | 74% | 71% | 69% | |
| May 2026 | 455 | 100% | 92% | 85% | 80% | 77% | 74% | ||
| Jun 2026 | 471 | 100% | 91% | 86% | 81% | 78% | |||
| Jul 2026 | 498 | 100% | 93% | 87% | 83% | ||||
| Aug 2026 | 512 | 100% | 92% | 88% | |||||
| Sep 2026 | 534 | 100% | 94% | ||||||
| Oct 2026 | 286 | 100% |
Churn reasons
73 customers cancelled in October
Price too high
23 customers31%Missing features
17 customers24%Switched to a competitor
13 customers18%Low usage
11 customers15%Other
9 customers12%Monthly churn rate
0.3 ptsWin-back offer recovered $1.4k MRR
18 cancelling customers accepted a 2-month discount.
Recent subscriptions
New, changed and cancelled plans this week
| Customer | Plan | Billing | MRR | Seats | Started | Renews | Status |
|---|---|---|---|---|---|---|---|
Northwind Traders ops@northwind.io | Enterprise | Annual | $1,240 | 48 | Oct 14, 2026 | Oct 14, 2027 | Active |
Lumen Studio billing@lumen.co | Business | Monthly | $79 | 5 | Oct 13, 2026 | Nov 13, 2026 | Active |
Orbit Labs hello@orbitlabs.in | Pro | Monthly | $39 | 3 | Oct 13, 2026 | Oct 27, 2026 | Trialing |
Casa Verde admin@casaverde.br | Business | Annual | $79 | 6 | Oct 12, 2026 | Oct 12, 2027 | Upgraded |
Kumasi Dev james@kumasi.dev | Starter | Monthly | $19 | 1 | Sep 12, 2026 | Oct 12, 2026 | Past due |
Ruta Foods tomas@ruta.mx | Pro | Monthly | $39 | 4 | Apr 3, 2026 | — | Cancelled |