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Q4 launch plan — final review

3 messages · Priya Mehta, Daniel Kim and you

TeamImportant

Priya Mehta<priya@kovra.io>

to me, Daniel Kim

Oct 14, 2026 · 09:51

Hi Maya,

I've attached the final deck for Thursday's Q4 launch review. The big changes since last week:

  • Launch date moves to Nov 3, so the holiday campaign lines up with the new Austin warehouse.
  • Budget is now $84,000, split 60/40 between paid social and creator partnerships.
  • Returning customers get an early-access landing page with a lime “members first” banner.

Could you add your comments by Wednesday evening? Happy to walk through it on a quick call before then.

Thanks, Priya

Q4-launch-plan.pdf4.2 MB
budget-split.xlsx86 KB
landing-hero.png2.5 MB

Daniel Kim<daniel@kovra.io>

Looks great. One question on the budget split: does the 40% for creators include product seeding?

Oct 14 · 10:08

Priya Mehta<priya@kovra.io>

Yes, seeding is in there, about $6,000 of it. I'll break it out on slide 14 so it's easier to track.

Oct 14 · 10:15
ToPriya MehtaDaniel Kim

Thanks Priya, this reads really well. Two small notes before Thursday: let's move the creator brief to week one, and I'd like to see the early-access page on mobile first.

Draft saved